The naturally dyed Ajrakh handblock print modal silk saree, is likely to appeal to individuals including:
Fashion Enthusiasts and Designers: Professionals in the fashion industry, including fashion designers and stylists, who appreciate unique textiles and traditional craftsmanship for their collections.
Artisans and Craftsmen: Skilled artisans and craftsmen who value the intricate artistry and cultural significance of handblock printing techniques, such as Ajrakh, and seek high-quality fabrics for their creations.
Boutique Owners: Entrepreneurs running boutique stores specializing in curated collections of ethnic wear, catering to individuals looking for exclusive and premium fashion options.
Socialites and Fashionistas: Individuals who frequently attend upscale social events, parties, and cultural gatherings, where wearing exclusive and luxurious sarees is customary, seeking standout pieces to enhance their wardrobe.
Working Professionals: Professionals in corporate settings or other workplaces who appreciate the elegance and sophistication of handcrafted silk sarees for special occasions, meetings, or presentations.
Middle to High-Income Groups: Demographic groups with disposable income and a preference for investing in high-quality, handcrafted textiles that reflect their refined taste and style.
Overall, this saree caters to a discerning audience that values traditional craftsmanship, premium-quality fabrics, and unique designs, making it a coveted choice for various occasions and settings. gathering.